Though they all saw a lot more mobile traffic than desktop…
That definitely wasn’t the case when it came to conversions.
If you’re scratching your head right now and wondering: “How come?” Here’s your answer:
Not just any responsive design…
Out-of-the-box, template, responsive design.
Most businesses simply don’t get it.
So here’s the bottom line: Responsive design is killing your conversions,
(Pause for dramatic effect…)
And I’m not talking about just minor conversions, no,
Responsive design is killing two-thirds of your conversions.
Now, before you go all ninja on me and say: “Talia, everyone does responsive design! What are you talking about?!”
Let me just say one thing, Everyone is wrong.
Ok not everyone, but almost everyone 🙂
Because out-of-the-box responsive design is planned and created for…?
…Desktop visitors of course.
First you plan and design for a desktop screen (and state of mind),
And then you make it look “pretty” on mobile with responsive design.
Want to know what actually works and converts?
A mobile strategy that’s aimed exclusively towards mobile visitors.
I can hear you sighing. Don’t.
I know this is a topic that bothers and causes stress for many, so, I’ve mapped out 4 simple steps for you to follow to increase your mobile conversions immediately.
Here’s what’s inside:
Understand your visitor’s behavior and state of mind on mobile – We’ll take a deep look at persuasion and friction on mobile.
And, 4 simple mobile optimization tactics you can start using today.