But most SEOs/marketers rely on the same tools (e.g. Google Keyword Planner) for keyword ideas and thus, many people often end up targeting the same small group of terms.
The result? It becomes more difficult to rank for said keywords.
I’m not saying keyword tools aren’t useful; they can give you almost endless keyword ideas.
But the only way to find hidden keyword gems (that haven’t already been picked up by your competitors) is to learn more about your target audience and the way they speak.
In this post, I’ll outline 4 simple ways to do this. I’ll also explain how to analyze them for traffic potential and ranking difficulty.