7 Rules Driving the Psychology Behind Great Product Design

This articles discusses 7 psychological principles that can be tapped to design your product to be both user friendly and addictive. “While researching happiness and productivity, Dr. Mihaly Csikszentmihalyi stumbled on this phenomon of being “in the zone” which he calls being in a state of flow. He figured out that to enter a state of flow, you had to be doing something that you’re good at, but that was a little bit of a stretch; that offered a little challenge. By having the challenge match your skill — pushing you a little further each time — you could enter a state of flow, or optimal experience. It is here that people are most happy, and most productive.”

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