I keep running into people I know from the car business that are tired of putting up with the hassle of selling every day to make chump change and have to start over from scratch with new prospects. The dealership keeps most of the money made while they do most of the work. Just when they think they are building up a nice pool of clients that will refer friends and come back to purchase future vehicles, they lose them to another dealership that just moved into town.
Consumers are getter smarter and harder to sell. It is just too easy for them to find what a car should be worth when it is new or used, and even find other cars for sell at better prices on Craigslist, Ebay, and other online sites where deals on cars for sell can be found.
It is too easy for them to use that information and negotiate you down and out to where you lose almost all of your commissions if you still want to make a sale.
They are exhausted with the battle of working till their joints ache standing around on an asphalt lot praying that somebody will step onto the lot just so they can fight over that customer with other sales reps like a pride of lions hunting a wounded gazelle.
They are sick of losing deals to their own dealership’s sales reps while they were on lunch break or a day off when the customer came back looking for them.
If you were offered a $70,000 base salary as well as an additional $300 for each sell you made, I would not blame you for wanted to stay where you are. That would never happen though. They keep selling you on what a great deal you have being able to have customers come in from the dealership paying for the advertising, etc.
But regardless of what the dealership does in advertising, fancy balloons, special offers, etc., those vehicles will not sell themselves. You go for a test drive with your customers and answer their questions for what seems like an eternity. You know they are interested, but just can’t make up their mind. You can’t pressure them because you might lose the deal. They end up wanting to think about it because they want to go over their finances with their spouse. They come back the next day and want to test drive it again with their spouse. You let them and then answer more questions. They tell you about what other better deals they found online and that their mechanic said they should not pay your price unless you agree to fix something first. You do all of this work and then have them back out last minute and buy something on eBay or Craigslist.
Even if you were to make a sale on a $70,000 vehicle, will you make more than $300?
You are at the mercy of the car lot. If nobody shows up, you have nobody to sell to.
Your back and feet ache and throb at the end of a long day.
You are away from home more than you would like to be.
As a child, when people asked you what you wanted to be when you grew up, did you tell them, “I want to stand around on a concrete parking lot for 70 hours a week waiting for people to show up that I can convince to just be happy settling for buying a sub-par vehicle because they can’t afford the one they really want.”
It is getting harder and harder to make car sales. Especially with our economy being how it is with major dealerships closing their doors.
You need to take a look at starting a home based internet business. The industry is growing at an exponential rate and you can be a part of it.