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[STUDY] The State of Referral Marketing in 2017: A Web Profits Analysis

For all the talk out there about growth hacking, leveraging your customers for growth and the power of referral marketing, you don’t see as many well-executed referral programs as you might expect. Even with the well-documented successes of companies like Dropbox and Airbnb, who built their empires on the back of referral marketing, business owners […]

Four ways to succeed with influencer outreach

Influencer outreach is a step-by-step process during which impeccable planning and execution are necessary. It can even be said that the planning is a bit more important, due to the fact that poor targeting can completely ruin your campaign. With influencer outreach, marketers are able to promote their brand and content by connecting to influencers (popular […]

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Online paid surveys are one of the most lucrative home income opportunities especially for those who can have some spare time on their hands. Of course, this group of people would include mothers who are caregivers at home, retired persons and even students. That said, online paid surveys are suitable for everyone though there is […]

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How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars

A few weeks ago, I recorded a podcast episode about Jonah Sachs’s book Winning the Story Wars. He had a particularly useful observation about three story elements that pull in audience attention. He calls them Freaks, Cheats, and Familiars. Sachs explains how these elements can be deployed, like the Hero’s Journey, to make stories much […]

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If there is just one thing that we have learned from our journeys online, it’s that the internet can have a dramatic ability to level the playing field. Even when there is already a large, established name in a particular vertical, a scrappy little startup still has a shot at carving out its own niche. […]

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How to flip your lead generation funnel with Account-Based Marketing

If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. The traditional lead generation funnel starts with a wide pool of leads at the top, which gradually narrows down to prospective customers, then opportunities, and eventually to customers. This encourages sales and marketing alike […]

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Startup businesses need to use every advantage to remain competitive. Larger or more established companies may have more capital and standing because they have been around for a longer period of time. Startups by nature, however, gravitate towards innovation. As commercial enterprise moves toward a global marketplace and e-commerce become more integrated into the business, […]

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In Franz Kafka’s novella “The Metamorphosis”, a man wakes up one morning to find out he has turned into a giant insect. If keywords were existentialists, they could be experiencing something similar as, having been typed into Google’s search bar, they go through numerous transformations to become new, modified versions of themselves — the queries […]

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There used to be a time not so long ago that video marketing was beyond the reach of many small and medium sized businesses. Equipment was expensive, not to mention the costly time spent editing the raw footage to get something that looked professional. With the staggering growth of YouTube combined with smartphone ownership here […]

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Lead qualification is an integral part of the sales process. Without it, your sales and marketing teams won’t be able to prioritize their activity and will waste time on leads who will never convert. This post will take you through the basics of lead qualification, show where some of the traditional approaches are failing, and […]

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