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I’ve been trying to analyze cohorts for my startup that organises recruitment events online where companies meet students from universities. We have around 60 such events around different themes each year. These events last around a week. Where would you start in analyzing cohorts for such a business and moreover seasonal and event-based businesses? Thanks!

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Really great article by Sandhya Hegde (Amplitude/Khosla Ventures) on how product analytics tools need to be different than traditional BI analytics tools and what it will take to get them adopted across the entire company.

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Do you struggle with finding content ideas that can deliver value to your business, and ultimately, grow your user base? Wondering how to discover with what are the problems your audience needs help? In this post, I show 4 strategies to find content ideas that will grow your SaaS. Guaranteed! Intrigued?

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Many writers are eager to write their ideas into several paragraphs and to submit their work when it is over. However, you also need to learn on how to determine the quality of your paragraphs. Know how to determine the characteristics of a good paragraph. Not all the paragraphs are the same. Some are good, […]

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Technology articles (or technical articles are they are sometime known) are defined as articles that describe a procedure, give instructions or relay information about a technical product. This can include cell – phones, internet software, computers, mp3 players, DVDs, Blue ray and so on. Anyone who sells such devices online can benefit from posting technology […]

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Boredom is a strange creature. Those who are not suffering from the condition are mystified that anyone could be that unresponsive to his surroundings that he could claim to be suffering from a profound state of boredom. No matter what is the cause of this state of mind, a cure is available. Boredom is a […]

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When you are at the end of your studies for your degree it will be necessary for you to write your thesis. Writing a thesis is a very important part of your schooling and more times than not it will account for much of your grading. A well written thesis and a poor written thesis […]

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On rare occasions, I get a letter where an attempt to pluralize my surname ends up being a grotesque error: The Yate’s. It’s difficult to know for sure what’s going on inside the mind of the writer here, but almost certainly a degree of panic has taken over as a result of no confidence in […]

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When was the last time you received a personal letter that was not sent by email, but regular snail mail? What type of attitude did it put you in when you received a nice handwritten letter or note outside of the stack of bills that sometimes become daily accessory items for your mailbox? After retrieving […]

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The art of persuasion was a mainstay of Aristotle’s teachings over 2000 years ago. Aristotle taught three persuasion techniques, which he called ethos, pathos and logos. These techniques have been employed by writers and speakers ever since to change the minds of others. The technique that works the best depends on the audience that the […]

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