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The First Background Image Advertising Company Relaunched As an Advertising Platform

Adcamo, the company based in Scottsdale, Arizona re-launched yesterday as a background image advertising platform. Previously, the company was an ad network itself using the same technology which now it leverages to publishers and other ad networks. By doing that, Adcamo can concentrate on improving their technology and also function as a gatekeeper (Google is […]

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How Flyers Got Their Name

Flyers can come winging their way in to your life in any number of ways. The local take-away restaurants are forever putting them through your letter box, you can be handed flyers as you walk through a Shopping Centre and you can even pick them up at a church service. They are a cheap and […]

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Factors Affecting Consumer Behavior

Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, […]

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How-To Design Window Signs For Your Dental Office

Dental offices face an incredible amount of competition. Well-established dental offices don’t have to advertise, as patient referrals and established clients bring in sufficient business. New offices, or ones that are expanding, however, depend on advertising to generate new business. Using traditional advertising venues like the media and billboards can become incredibly-expensive over time. To […]

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Fast Food Market Forecast – The Subway Example of Strategic Product Positioning

The United States fast food market has seen a healthy rise in growth within the last three years which forecasts can be sustained. The fast food market is forecast to maintain its current growth expectations, with an anticipated Compound Annual Growth Rate (CAGR) of 2.3% for the five-year period 2005-2010. This is expected to drive […]

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How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Sounds like a good idea, right? Why not use the equity of your known brand to draw attention to a new product? […]

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Ezines – What Are They and Why Use Them?

Think of your favorite magazines. The articles and advice held your interest, and you looked forward to the weekly or monthly editions. The topics were subject-specific to your hobby, career, or general curiosity and they were broad enough to enable you to explore areas you’ve never considered. Some magazines offer “opinion columns” or “reader feedback” […]

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Live Jan 26! AMA with Jeff Seibert, Founder/CEO of Crashlytics & Sr. Director of Product at Twitter

As Senior Director of Product at Twitter, Jeff has led the company’s consumer, developer, and publisher facing products, including Twitter for iOS, Android, and the Web, Fabric, Crashlytics, Answers, Digits, Twitter Kit, TweetDeck, Twitter’s Publisher Platform, and Gnip. Previously, Seibert was Twitter’s Director of Developer Platform where he led Fabric, the company’s suite of mobile developer tools, as well as its enterprise Data Platform and Content Syndication […]

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Promotional Gift Ideas for Effective and Successful Business Promotion

The main purpose of every business is gaining more and more profits without spending a lot of money. But, for a successful business, effective sales and marketing strategies as well as perfect and well planned promotion or advertising is essential in a number of ways. And for this, a considerable amount of money is spend […]

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5 Tips on How to Attract More Customers to Your Bar

1.) Ensure the guest experience – You build guest loyalty by taking care of them while they are in your bar. Make this the foundation for all your decision making and more customers will be there. When people leave happy, they become long-term customers and tell their friends. 2.) Gather your guests contact information – […]

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