How InVision Turned A Freemium Model Into An Enterprise Business

The great debate in SaaS seems to be: touchless? or sales reps? And the answer always seems to be some combination of both. One of the biggest success stories today is InVision — they started with a freemium model and over the last few years have layered on an enterprise sales funnel that new accounts for 50% of their revenue. Here’s the story behind how they did it — and 4 lessons from InVision’s SVP of Sales.

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