How to Embrace Constant Change in Growth

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When do you know you’re finally done with optimizing in growth?

Brian Balfour explains the one guiding principle behind the best growth strategies and teams:

Systematic growth is iterative due to 4 factors…

1. Product evolution
2. Audience shifts
3. Channel changes
4. Tactic fatigue

The second part of the essay presents 5 strategies to “embrace constant change” and beat fatigue, saturation, and flat (aka zero) growth.

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