How To Scale Your Marketing Team Without Wreaking Havoc On Your CAC

The strength of the marketing team in a growing SaaS company is invaluable. But the salaries of team members who work to acquire customers are a huge factor into your customer acquisition cost, which is why new marketing hires can be a hit to your CAC metrics. You need to reconcile the cost of scaling in order to make this investment in your company’s future. Here’s how.

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