How to Use Data to Fix a Leaky Funnel and Boost Ecommerce Profits

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You should also take a look at goal flows, which are a different way of visualizing your funnel. The drop-offs are not going to be as easily visible as in the funnel visualization, but goal flows have other advantages:

– They are retroactive: the problem with the funnel visualization report is that it’s only going to start collecting data starting the day you set them up. Goal flows, on the other hand, will go back in time as soon as you set your funnel up.
– You can compare 2 date ranges, which is not possible with the funnel visualization
– You can easily segment them, which is also not possible with the funnel visualization

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