Is App Indexing For Google Worth The Effort? [Case Study]

A case study for app indexing at ticket marketplace Vivid Seats. If you’re not familiar with app indexing, it is the process by which your app appears in Google search results alongside relevant web results. By supporting HTTP URLs in your app and adding the App Indexing SDK, you allow Google to crawl and index your app as it would a web page, and you enable users to install or launch your app from search results when they search with relevant keywords. Have you implemented app indexing? Thoughts?

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