The more involvement you can get with your online audience the more successful your internet marketing efforts will be. But your audience won’t be listening to you if you’re not telling them anything that adds value to their lives.
The more your online audience come to know, like and trust you, the more likely they are to buy from you.
Many newcomers to online marketing worry about engaging with their audience because they are not yet a top performer in their market. But it’s okay to be a work in progress. People love to learn from someone who is just ahead of them because it makes their journey seem more achievable. This is true no matter what niche you’re in. You can share your progress, your problems and your achievements and help others reach their goals, too.
Always Deliver Value
Only publish only original, relevant, high quality content on your website and social media posts. The more value you provide, the closer you’ll build the relationship with your online audience. People don’t stick around on websites where they’re not engaged.
Use More Video
People are naturally drawn to video. One simple way to improve your online audience engagement is to publish videos to your blog or website. If a picture tells a thousand words, a video tells a million.
Uncover Your Avatar
Every piece of content you create should be as though you are communicating to one person. That one person is your avatar. In other words, the “perfect” potential client that you are attempting to reach. What are their desires, emotions, demographics and other physical and mental personality characteristics?
Give Away Free Stuff
You can give away eBooks, videos, reports, checklists, software, coupons or special offers. The important thing about a freebie is that it should be useful, valuable and of the same quality as the products or services that you sell to your audience. If you give away rubbish, your audience will think that your products are rubbish too.
Increase Engagement On Facebook
Facebook groups are an excellent place for audience engagement. When you start a Facebook group, you can enjoy a very easy-going, cooperative community of like minded individuals. People love to be part of a special community.
Unfortunately, a lot of internet marketers build an email list, then rarely reach out to their followers. You have to keep in constant contact with those people that have taken the time to join your list, or you will never “connect” and form a real relationship that helps you meet your business goals.