In a fast-paced SaaS startup, branding is crucial for establishing an identity within a crowded marketplace. It helps to build a relationship with your customers, and it’s a great way of showing who you are and the product/service you’re offering.
So, what if you’ve built a successful brand… and you realize you need to change everything about it?
Cue mass panic.
That’s exactly what Conversio did in 2016 when they rebranded their company from Receiptful to Conversio—with only 1 designer on a team of 14.