Sales Cold Calling [Expert Interviews]

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Experts Reply — Welcome to the fourth feature in our new series, where we invite a panel of leading industry experts to answer Reply customers’ most burning questions relating to growing their businesses.

With more and more B2B companies using cold emails as part of their outbound sales strategy and enjoying the associated growth that this channel brings — when tools such as the Reply app are used, along with quality prospect lists and remarkable email messaging — Many folks in sales are questioning the relevance of cold calling in the modern sales playbook.

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