Stop Optimizing for Conversion; Look for Mountains Your Website Visitors Will Want to Climb

Usually, CRO process relies on testing. No way around it. You track and analyze in order to hypothesize something to test, go over the results and test again.

But, A/B testing shouldn’t be the main building block of on-site CRO.

The reason is that conversion shouldn’t be a standalone goal. 

Here’s why.

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