Stop Optimizing for Conversion; Look for Mountains Your Website Visitors Will Want to Climb

[ad_1]

Usually, CRO process relies on testing. No way around it. You track and analyze in order to hypothesize something to test, go over the results and test again.

But, A/B testing shouldn’t be the main building block of on-site CRO.

The reason is that conversion shouldn’t be a standalone goal. 

Here’s why.

[ad_2]

Leave a Reply

Your email address will not be published. Required fields are marked *