Guys, let’s face the truth: “The more, the better” lead-based approach doesn’t mean that the number of opportunities increase along with the leads when targeting enterprise-level companies. In today’s competitive environment, the ability to focus on the right decision makers at the right time (suggesting relevant content) is crucial to close key high opportunity clients.
Download this guide to gain essential insights on:
– Traditional vs. Account-Based Approach
– ABM Mindset, Sales and Marketing Alignment
– The 5 Fundamentals of an Account-Based Approac