Want to know one of the quickest ways to fail in your network marketing business?
Why do I say that? It’s simple. Selling is not duplicatable. You can’t duplicate a person!
Sure, you may have the gift of gab and be able to sell ice cubes to an eskimo, but what about the person that you just signed up? More than likely, he or she hates selling. I know I do. Can’t stand it.
Plus, your prospect is observing how you are trying to bring him into your business. And do you know what he’s saying? “You mean I’m going to have to do THAT, to be successful in this business?” In his mind, he’s saying, “There’s no way I can do that.” And guess what? He makes up some lame excuse to save face and gives you a lame excuse like “Sounds like a great business, I’m really interested, but I just don’t have the time to do it.”
Now that technology has taken over our industry with all the websites, flash presentations, voice broadcasting and the like, it’s basically eliminated the one-on-one prospecting drudgery, but one still shouldn’t be an amateur and sell.
You should be a professional and sort! What does that mean?
Ever hear the phrase, “Some Will, Some Won’t, So What, Whose NEXT?”
That my friends is my mantra. I picked it up from a very successful network marketer. He use to say it ALL the time. The thought process that he tried to teach me at the time was, “Never have a stake in the outcome!”
In other words, don’t give a damn about whether he or she is interested in what you have to offer. His thing was give them the information and let them tell you where they’re at. Then close them. He use to say closing “ain’t hard”, just giv’em the info then ask them point blank, “Are you in or are you out?” If they were in, he signed them up. If they were out, he said NEXT!
So get this, we market and we sort, we DO NOT SELL!
A good marketing system should be in place that should be semi-duplicatable. That system would involve you “sifting and sorting” through the numbers of people you pile into your marketing “funnel.”
How do you know if you’re selling when talking to a prospect? The moment you start to explain anything about your product or service, you’re selling! If you start telling them the price of your product or service, you ‘re selling. If you start telling the prospect about how the compensation plan works, you are selling!
Your job should be to merely sort through (interview) as many people as you can. Choose the candidates that qualify for your time and then use your company’s marketing tools to do all of the selling and telling for you.
Those marketing tools could be a website a DVD or CD, flash presentation, a LIVE conference call, whatever. Just make sure it’s a persuasive sales and marketing tool that does all the “heavy lifting” for you.
Don’t waste time with people who insists that you tell them “What’s it all about?” on the first call. Don’t become attached to any one person. Remember? You have no stake in the outcome!
Be professional about your business, don’t be mediocre!