Though on-page SEO is given more emphasize as compared to Off-Page SEO, but experts of SEO say that both On-Page and Off-Page optimization should go hand in hand. In this article, we are going to describe why off-page optimization is still an important ranking factor for every business website.
What is Off-Page SEO?
When someone mentions the term “Off-page”, people used to think about link building. But it is far beyond just link building. In general terms, off page SEO is a set of promotion activities that are performed to improve the ranking of a website on Search Engine Result Pages (SERPs). On-page SEO is performed within the website boundaries, which includes tasks like proper URL structure, fast loading page, user friendly 404 pages, mobile friendly pages and more.
On the other hand, off-page optimization refers to the activities that are performed beyond the boundaries of website, which include link building, social bookmarking, social media marketing, content marketing and more.
Why is Off-Page SEO Optimization Important?
Remember the word ‘quality’ always. Search engines love quality only and penalize low quality websites. Search engines are sophisticated and smart enough to differentiate abusive tactics and can ban your website. This is because they want to provide the best results to the searchers. For this, they consider on-page and off-page factors.
If you are running an excellent website with great content and useful information, then search engines will display you in front of the searchers. But you have to make an effort to become visible to the customers, and make it easy for search engines to get your web pages crawled faster. Effective and quality off-page activities are big contributors towards high rankings of your web pages. However, make sure that all your off-page optimization campaigns and efforts are high-quality and useful for your potential customers.
Benefits of Off-Page SEO for Website Owners
These benefits include the following:
Increase Your Ranking: High ranking means more traffic. off-page helps you rank higher in SERPs.
Increase your Page Rank: Page rank is a number that ranges between 0 -10, and indicates importance of your website for search engines. off-page helps you achieve a better page rank.
Give you More Exposure: A website in top ranking gets more clicks, more visitors and more exposure to the target audience.
Most Effective Off-Page Optimization Techniques
Link Building is the most popular and effective method of off page SEO. Remember, you have to earn link, but don’t have to buy them. Creating high quality links means collecting more votes to bypass your competitors and attain a better ranking in SERPs. Over the years, Webmasters have introduced different ways of link building to increase the number of links for your website on the internet. Some of the most popular ways are described below:
Blog Directories: Your blogs are also your important web pages that give information to your potential customers. You can give exposure to your blogs by submitting them to top blog directory websites. You submit your blog on these sites and leave a link at the bottom or inside the content in a natural looking way. This way you create an extremely useful link to your website.
Forum Signature: Use forum discussions to make your links. However, it is important to join the websites that are relevant to you and make helpful comments only. Put the link in your signature and profile link only. Make sure that your profile ink is keyword optimized.
Blog Commenting: Much like forum posting you post helpful comments on the blogs relevant to your business. Instead of posting with your real name, you can also use keywords. Blog commenting helps increasing your traffic, give you quality back links, and offer you a broader reader base.
Article Directories: This is an important offpage SEO activity. Submit informative articles to top ranking article directories. Make sure that you write fresh and original article content, while avoiding content spinning and duplicate content.
Shared Content Directories: Content sharing is also one of the most popular Off-page optimization techniques. A few sites like HubPages allow people to share and publish content; and you can leave ink to your website in the content.
Link Exchange Scheme: Through using link exchange scheme, you can bring a highly targeted traffic to your website. The logic is simple: you contact other webmasters. Ask them to share your link on their website and publish their links on your website. You have to find good link exchange partners.
Remember, link building is not about quantity, but the quality of your links. A good link is one that lands searchers on the web pages where they find useful and the best information, as the solutions to their problems. Apart from these, other off-page optimization techniques are guest blogging, social bookmarking, social media and more. So, off-page SEO is equally important like on-page efforts.