How Bynder Increased the Speed of Sales w/ a Self-Service Demo

“People nowadays don’t want to get phone calls from sales…they want to check out products themselves.” — Ariel Long, Growth Hacker at Bynder

The way that Bynder, a leading Digital Asset Management solution, has been selling was 100% through personalized sales demos. Each demo lasted up to 2 hours, and required preparation and commitment from both Bynder’s sales rep and the prospect.

The sales-heavy process was hard to scale as Bynder grew, and it didn’t give prospects the opportunity to play around with the product in-depth and in their own time.

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