How to Embrace Constant Change in Growth

When do you know you’re finally done with optimizing in growth?

Brian Balfour explains the one guiding principle behind the best growth strategies and teams:

Systematic growth is iterative due to 4 factors…

1. Product evolution
2. Audience shifts
3. Channel changes
4. Tactic fatigue

The second part of the essay presents 5 strategies to “embrace constant change” and beat fatigue, saturation, and flat (aka zero) growth.

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