Unisex Product ex-post marketed to both genres?

So, a new client launched a series of hand-made eyewear.
From conception to production and execution the brand was unisex. Last month though, the CEO took the decision to split the exact same product to seperate male and female lines.
His reasoning is that both sexes are hesitant to buy unisex brands and each would prefer his own.
I have already pointed out duplicate content issues along with an in-house employee. Also, advertising-wise, men’s campaign don’t perform nearly as well as female’s – barely reaching industry averages.

Could you think of any other reasoning I could use to convince him to drop this sex split?

Thanks all! Growth Uber Alles!

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