Why Our Super Bowl Ad Failed

*This is an absolutely brilliant example of a brand managing to create a campaign around a big event, still stand out, and play to their audience.* This weekend, Cards Against Humanity purchased an ad during the Super Bowl, the most-watched American television broadcast of the year, reaching 114.4 million viewers.Cards Against Humanity is known as an innovator in the games space, and we saw an opportunity to apply our unique brand of “outside the box” thinking to the old-fashioned world of Super Bowl commercials.…

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